Rockin' Ram Giveaway

Special Event, Promotion, Video

Rockin’ Ram Giveaway

The Joe Machens Chrysler Dodge Jeep Ram dealership ran a promotional giveaway in April of 2015. Leading up to the drawing event, the public was invited to test drive the new Ram 1500 to enter to win. They could also gain a second entry by promoting the giveaway and their test driving using a specific hashtag (#machensram).

The drawing was a special event held at the dealership. Ten finalists were drawn in advance and each chose a key. Only 1 key could start the vehicle. The event was promoted digitally through social media, video and digital banners that all pointed to a landing page on the store’s website.

The event name and logo was created specifically for this local event all the promotional materials utilized similar look and style to create a cohesive campaign. The black sheep of this campaign was the promotional video that utilized an iMovie template as a time-saving technique but could not be customized in color to match the rest of the campaign.

 

 

Rockin' Ram Giveaway - horizontal logo
Social Share Image for Rockin' Ram Giveaway 2015
POS - on site
Webpage design for RRG 2015

This project was completed during my time at Joe Machens Dealerships.
Visit Joe Machens Chrysler Dodge Jeep Ram to see what’s currently available.

 

 

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