Machens Advantage Magazine Spring 2016 Issue
Print Design, Video, Social Media, Marketing
Our goal for this issue of the Joe Machens Dealerships’ Machens Advantage Magazine was to create new types of engaging content and to create a piece that would have more longevity since the magazine was converted to a quarterly piece (from monthly). You can view the publication in its entirety (and some archives) on Issuu here or below.
I worked with Jeff Ausmus, Marketing Manager, and Mark Loeber, Junior Designer, on the issue. I designed the cover, infographic and Rental ads for this issue, created a template for the Regular Joe ad and art directed all the other ads. I also had the pleasure of doing some food styling for the recipe photo taken by CBT photographer Keith Borgmeyer. I also shot and edited the Pros on the Go videos for Cumulus radio personalities Chris Kellogg, Damon Knight and Mo Louis.