CBT Reader Appreciation Party
Special Event, Digital, Print & Social Marketing
Event Planning – Together
The 2015 March issue of Machens Advantage magazine features the 2015 Nissan Murano. Since Machens Advantage magazine also appears in the Columbia Business Times publication, it only seemed natural for Joe Machens Nissan to host CBT’s Reader Appreciation Party. Erica Pefferman and Mary Jo Henry (and their respected teams) joined forces to throw the party.
Leveraging Digital & Social Media
Promoting the event was completed through digital and social media with some point of sale on display on location leading up to the event. Web banners published on external sites linked back to the Joe Machens Nissan web page giving details about the event giveaway. Social media posts were shared across networks and eblasts were sent to current customers and followers of both businesses. With little expenditure on marketing other than time, the return on investment was great.
Web banners like the one shown above linked back to the event detail web page on JoeMachensNissan.com (shown at left)
Joe Machens Nissan posted content first and Columbia Business Times shared the content to their followers to provide additional exposure. A contest preceded the event, challenging the public to guess Columbia locations based on the photograph of the Murano that gave a unique look to one of the vehicle’s features.