Machens Advantage Magazine (Spring 2016)

Machens Advantage Magazine (Spring 2016)

Machens Advantage Magazine Spring 2016 Issue Print Design, Video, Social Media, Marketing Quarterly Publication Our goal for this issue of the Joe Machens Dealerships’ Machens Advantage Magazine was to create new types of engaging content and to create a piece that would have more longevity since the magazine was converted to a quarterly piece (from monthly). You can view the publication in its entirety (and some archives) on Issuu here or below. Team Effort I worked with Jeff Ausmus, Marketing Manager, and Mark Loeber, Junior Designer, on the issue. I designed the cover, infographic and Rental ads for this issue, created a template for the Regular Joe ad and art directed all the other ads. I also had the pleasure of doing some food styling for the recipe photo taken by CBT photographer Keith Borgmeyer. I also shot and edited the Pros on the Go videos for Cumulus radio personalities Chris Kellogg, Damon Knight and Mo Louis.   Gallery Click on a preview below to view full image. MA Spring 2016 Cover Spring 2016 Machens Advantage Cover Roadtrip Infographic Roadtrip Infographic Machens Meals – Recipe Recipe Regular Joe: Troy Atkisson Regular Joe Pros on the Go Pros on the Go JM Rental Testimonial Testimonial Ad JMCDJR Ad – Art Directed Only JMCDJR Ad – Art Directed Only Read Online  This project was completed during my time at Joe Machens...
10th Anniversary Barrel

10th Anniversary Barrel

10 for Ten Barrel Selection Video Production, Photography In the end, after much deliberation, we chose barrel number ten.  Only after cheers, congratulations, pictures and hugs did it hit me. We picked number TEN, celebrating our tenth anniversary, it was meant to be! – Reine Knobbe About This Video I had the pleasure of accompanying Chariots of Fire Customs, LLC owners Jan and Reine Knobbe (aka my dad and mom) on a special trip down to Lynchburg, Tennessee to help select a barrel of Single Barrel Select Jack Daniels to celebrate their 10th Anniversary in business. I captured a ton of footage using their DSLR camera and did some editing in iMovie. It was a fantastic trip and it gave me a chance to work on my video editing skills to help promote their commemorative bottle sales too!     Kind words from Dad go here… Jan Knobbe 49% Owner, Chariots of Fire Customs, LLC I Want More Like This?    I make short promotional videos for products, companies and events. Let’s chat! Take Action    ...
Dogwood Solar Drone Video

Dogwood Solar Drone Video

Dogwood Solar Drone Promo Video Video Production I first met Marie when she worked on a project of ours before she was publicizing her design firm. We worked well together and I really enjoyed the way she went through the creative and design process. Since that time, I have hired her to help me learn Adobe Creative Suite as well as a number of other projects. She is professional, prompt, and an excellent designer. I’d highly recommend you contact her for your next project. Dan Shifley Owner, Dogwood Solar Drone Footage The footage seen in this video was provided to me by Dan. It was captured over the course of a day while they installed solar panels for a client. The footage and still shots in the slideshow at right were captured by a drone. This is the first project I’ve done video editing for footage I didn’t take. This is also one of my early projects using motion design on the logo in the closing. My process involved watching all the clips provided, dropping the most interesting ones onto the timeline, selecting audio and importing to the timeline and then proceeding to clipping and adding transitions and effects. The closing was completed last. Ideally, the audio would have also received some treatment to lengthen it to the full clip time. *Nerdy Details: Audio is Progressive House from iMovie. Logo fly-in effect created in Adobe After Effects using this tutorial from Mattrunks. Editing was completed in Adobe Premiere Pro.       I Want More Like This?  I make short promotional videos for products, companies and events. Let’s chat! Take...
Rockin’ Ram Giveaway

Rockin’ Ram Giveaway

Rockin' Ram Giveaway Special Event, Promotion, Video Rockin’ Ram Giveaway The Joe Machens Chrysler Dodge Jeep Ram dealership ran a promotional giveaway in April of 2015. Leading up to the drawing event, the public was invited to test drive the new Ram 1500 to enter to win. They could also gain a second entry by promoting the giveaway and their test driving using a specific hashtag (#machensram). The drawing was a special event held at the dealership. Ten finalists were drawn in advance and each chose a key. Only 1 key could start the vehicle. The event was promoted digitally through social media, video and digital banners that all pointed to a landing page on the store’s website. The event name and logo was created specifically for this local event all the promotional materials utilized similar look and style to create a cohesive campaign. The black sheep of this campaign was the promotional video that utilized an iMovie template as a time-saving technique but could not be customized in color to match the rest of the campaign.     This project was completed during my time at Joe Machens Dealerships. Visit Joe Machens Chrysler Dodge Jeep Ram to see what’s currently available.      Want More Like This?  I create cohesive campaigns for special events. Let’s chat! Take Action  ...
2016 Nissan Maxima

2016 Nissan Maxima

2016 Nissan Maxima Video Production Insider Look While the 2016 Nissan Maxima was touring the region, we had a chance to take some video and get an audio byte from a Nissan representative. Video, stills and audio were captured inside the Joe Machens Nissan showroom during business hours. Cinematography completed by Marie Newell, photography by Sarah Hassemer. Background music is Half Dome Long by Apple. Editing completed in Adobe Premiere Pro.     This project was completed during my time at Joe Machens Dealerships. Visit Joe Machens Nissan to see what’s currently available.     I Want More Like This?  I make short promotional videos for products, companies and events. Let’s chat! Take Action  ...