Rockin’ Ram Giveaway

Rockin’ Ram Giveaway

Rockin' Ram Giveaway Special Event, Promotion, Video Rockin’ Ram Giveaway The Joe Machens Chrysler Dodge Jeep Ram dealership ran a promotional giveaway in April of 2015. Leading up to the drawing event, the public was invited to test drive the new Ram 1500 to enter to win. They could also gain a second entry by promoting the giveaway and their test driving using a specific hashtag (#machensram). The drawing was a special event held at the dealership. Ten finalists were drawn in advance and each chose a key. Only 1 key could start the vehicle. The event was promoted digitally through social media, video and digital banners that all pointed to a landing page on the store’s website. The event name and logo was created specifically for this local event all the promotional materials utilized similar look and style to create a cohesive campaign. The black sheep of this campaign was the promotional video that utilized an iMovie template as a time-saving technique but could not be customized in color to match the rest of the campaign.     This project was completed during my time at Joe Machens Dealerships. Visit Joe Machens Chrysler Dodge Jeep Ram to see what’s currently available.      Want More Like This?  I create cohesive campaigns for special events. Let’s chat! Take Action  ...
CBT Reader Appreciation Party

CBT Reader Appreciation Party

CBT Reader Appreciation Party Special Event, Digital, Print & Social Marketing Event Planning – Together The 2015 March issue of Machens Advantage magazine features the 2015 Nissan Murano. Since Machens Advantage magazine also appears in the Columbia Business Times publication, it only seemed natural for Joe Machens Nissan to host CBT’s Reader Appreciation Party. Erica Pefferman and Mary Jo Henry (and their respected teams) joined forces to throw the party. Leveraging Digital & Social Media Promoting the event was completed through digital and social media with some point of sale on display on location leading up to the event. Web banners published on external sites linked back to the Joe Machens Nissan web page giving details about the event giveaway. Social media posts were shared across networks and eblasts were sent to current customers and followers of both businesses. With little expenditure on marketing other than time, the return on investment was great.     Web banners like the one shown above linked back to the event detail web page on JoeMachensNissan.com (shown at left)   Joe Machens Nissan posted content first and Columbia Business Times shared the content to their followers to provide additional exposure. A contest preceded the event, challenging the public to guess Columbia locations based on the photograph of the Murano that gave a unique look to one of the vehicle’s features.      This project was completed during my time at Joe Machens Dealerships. This event was a collaborative effort between Joe Machens Dealerships and Columbia Business Times.        Plan Your Party Events can be tricky. There’s so much more beyond a guest...