Little Black Dress

Little Black Dress

Little Black Dress Special Event Planning, Program, & Digital Advertising Little Black Dress is a ladies-only fundraising event benefiting True North of Columbia, the local emergency shelter for victims of domestic and sexual violence. I’ve had the pleasure of serving the LBD event committee since 2014. The event has grown substantially and moved locations to accommodate increased attendance. Event Program (right) The raffle prizes, silent auction items and sponsors have grown so much and we wanted to recognize the businesses and individuals supporting the event and the cause. The event’s program also provided a method for sharing additional donation information with guests in the event they missed an announcement by the emcees. Social Media Digital (below) Posting updates and ticket information about this annual event means sharing an image to go along with the message to make the most impact on any of our follower’s newsfeed. You can follow Little Black Dress on Facebook. Above: Cover and inside spread of the 2015 LBD program. Ladies in Attendance (2015) 7th Annual LBD Days : Hours : Minutes : Seconds Buy Tickets or a Table This project was completed during my time at Joe Machens Dealerships while serving on the committee for Little Black Dress. Above: Guests turn their attention to one of the speakers at the 2015 Little Black Dress event (hosted at Joe Machens Toyota Scion).  Learn More  Learn more about this annual ladies-only fundraising event by visiting the Little Black Dress website. Details & Ticket Info...
Men As Allies Branding

Men As Allies Branding

Men As Allies Logo, Branding & Print Men as Allies is a new event/group bringing awareness and support to domestic violence in Columbia, MO. When True North of Columbia‘s Director, Barbara Hodges, asked me to work on a logo that incorporated their established branding along with a new concept for a special event I was honored. I’ve had the pleasure of serving on the committee for their annual Little Black Dress event since 2014. Below, you can see my creative process for this logo. At right is a finished ad published in a Spring 2015 issue of Inside Columbia magazine. The first round of rough designs were an exploration of font choices and arrangements with the True North star. The second round of rough designs narrowed the font choices and explored how the logo would look at a small size since it was going to be used for promotional items. The third round of design solidified the font, arrangement and added a grounding design element: the circle background. This project was completed during my time at Joe Machens Dealerships. It was completed under art direction from Barbara Hodges of True North of Columbia and Mary Jo Henry of True North/Joe Machens Dealerships.      Imagine a Safer Community   Hotline: 573.875.1370 or 800.548.2480 Help Your Community...
Rockin’ Ram Giveaway

Rockin’ Ram Giveaway

Rockin' Ram Giveaway Special Event, Promotion, Video Rockin’ Ram Giveaway The Joe Machens Chrysler Dodge Jeep Ram dealership ran a promotional giveaway in April of 2015. Leading up to the drawing event, the public was invited to test drive the new Ram 1500 to enter to win. They could also gain a second entry by promoting the giveaway and their test driving using a specific hashtag (#machensram). The drawing was a special event held at the dealership. Ten finalists were drawn in advance and each chose a key. Only 1 key could start the vehicle. The event was promoted digitally through social media, video and digital banners that all pointed to a landing page on the store’s website. The event name and logo was created specifically for this local event all the promotional materials utilized similar look and style to create a cohesive campaign. The black sheep of this campaign was the promotional video that utilized an iMovie template as a time-saving technique but could not be customized in color to match the rest of the campaign.     This project was completed during my time at Joe Machens Dealerships. Visit Joe Machens Chrysler Dodge Jeep Ram to see what’s currently available.      Want More Like This?  I create cohesive campaigns for special events. Let’s chat! Take Action  ...
TOFF Bedliners Sale Sheet

TOFF Bedliners Sale Sheet

TOFF Bedliners Print Design & Point of Sale Point of Sale Flyer When presenting options for a customer, the one you build the most value in will be the most appealing. To help our sales staff and business managers accomplish this, we developed a one page guide with the high-impact information. This condensed version of the materials and information provided by the product’s company was laminated and distributed to all our sales staff. By creating a condensed version that can be used repeatedly, we save money on ordering brochures, printing copies of the flyer for each customer and time training our staff on multiple materials.     This project was completed during my time at Joe Machens Dealerships. Pricing may not reflect the current rate. Please see dealership for current offers.     w Like What You See? Interested in having some work done? I offer free initial consultations and estimates. Start the...