CoMo Bug & Bus Bash

CoMo Bug & Bus Bash

CoMo Bug & Bus Bash Special Event Branding & Identity Website An event specific website was created to provide additional information to Volkswagen enthusiasts throughout the year. Registration to show is free, though donations are accepted the day of the event to benefit The Food Bank for Central & Northeast Missouri.   Collector’s Items Guests participating in the judged car show receive a gift bag that includes a pin and collector’s dash plaque (above) in addition to the most recent copy of Machens Advantage magazine. Commemorative T-Shirt Every year has a different tee shirt design for this annual show. The 2015 event featured a sapphire color with white ink. Social & Digital This event is advertised on the store’s website, social media platforms and on third-party websites with slides, boosted posts and display banners.   This project was completed during my time at Joe Machens Dealerships under direction from Mary Jo Henry. The logo and bug/bus graphic were already developed and is updated annually.    Make It Memorable   Events are a great way to give back to your community and have fun doing. Thinking of starting a charitable event? Let’s connect! Special Event...
Men As Allies Branding

Men As Allies Branding

Men As Allies Logo, Branding & Print Men as Allies is a new event/group bringing awareness and support to domestic violence in Columbia, MO. When True North of Columbia‘s Director, Barbara Hodges, asked me to work on a logo that incorporated their established branding along with a new concept for a special event I was honored. I’ve had the pleasure of serving on the committee for their annual Little Black Dress event since 2014. Below, you can see my creative process for this logo. At right is a finished ad published in a Spring 2015 issue of Inside Columbia magazine. The first round of rough designs were an exploration of font choices and arrangements with the True North star. The second round of rough designs narrowed the font choices and explored how the logo would look at a small size since it was going to be used for promotional items. The third round of design solidified the font, arrangement and added a grounding design element: the circle background. This project was completed during my time at Joe Machens Dealerships. It was completed under art direction from Barbara Hodges of True North of Columbia and Mary Jo Henry of True North/Joe Machens Dealerships.      Imagine a Safer Community   Hotline: 573.875.1370 or 800.548.2480 Help Your Community...
Rockin’ Ram Giveaway

Rockin’ Ram Giveaway

Rockin' Ram Giveaway Special Event, Promotion, Video Rockin’ Ram Giveaway The Joe Machens Chrysler Dodge Jeep Ram dealership ran a promotional giveaway in April of 2015. Leading up to the drawing event, the public was invited to test drive the new Ram 1500 to enter to win. They could also gain a second entry by promoting the giveaway and their test driving using a specific hashtag (#machensram). The drawing was a special event held at the dealership. Ten finalists were drawn in advance and each chose a key. Only 1 key could start the vehicle. The event was promoted digitally through social media, video and digital banners that all pointed to a landing page on the store’s website. The event name and logo was created specifically for this local event all the promotional materials utilized similar look and style to create a cohesive campaign. The black sheep of this campaign was the promotional video that utilized an iMovie template as a time-saving technique but could not be customized in color to match the rest of the campaign.     This project was completed during my time at Joe Machens Dealerships. Visit Joe Machens Chrysler Dodge Jeep Ram to see what’s currently available.      Want More Like This?  I create cohesive campaigns for special events. Let’s chat! Take Action  ...