Do you like the new Like button?

For years Facebook members have been asking, begging, pleading with Facebook to make a “dislike” button. Instead, they are providing six of the most common reactions: Like Love Haha Wow Sad Angry Here’s a screenshot of what it looks like…you have to hover over the Like button for them to appear. I don’t think this is the right solution. It’s a start…but these icons are not the familiar, friendly, corporate style the rest of Facebook seems to be. Additionally, this opens the door to the other 99% of emotions someone has to a post. What about disgusted, weary, elated, ambivalent, or curious. Will we continue to add to this array of reactions to have or will we be challenged to choose from just a handful? What are your thoughts? Would keeping things simple have been the better choice by only adding a “Dislike”? Did they over-do...
How to delete a Blogger blog

How to delete a Blogger blog

Did you hop on the Blogger bus back in the day…or maybe more recently? If you’re like me, you later discovered or were introduced to WordPress and fell in love, leaving Blogger in the dust. Think it would be beneficial to clean up your old profiles and listings? You betcha! Here’s a 3-step #howto with screenshots of how to delete a blogger blog: Login to your Blogger account and choose “Settings” for the blog you want to delete. Choose “Other” in your settings. Click on”Delete blog” in your blog tools and confirm. Here’s an image for your downloading, viewing and pinning...

A Punch in the Feels

It’s not often an ad really punches me in the gut and gives me #allthefeels. This snappy photo really caught my eye today on social media, so I want to 1) give them props and 2) point out what makes it so damn good. Props *High five* to the marketing/advertising/creative team working with Morgan Stanley. This ad was served up to me in my LinkedIn newsfeed and made such an impact that I took a screenshot and am now writing about it and sharing it again with the world. Characteristics of Greatness There are several things that make this ad so great: Concise & highly emotional message: The headline on the image resonates with parents – obviously their target market for this campaign. I mean come on… the word “legacy”, the message of never being able to “retire from being a parent”, “welcome the unexpected with open arms” you can’t pull on my heartstrings any harder. Simple imagery with high impact: Father and son in neutrals and blues on a grey background with nothing but a table in front of them. It doesn’t sound like it’s going to be eye catching, but the arrangement of text wrapping the subjects and still maintaining ample white space gives it space for the mind to absorb. Targeted placement: They’re talking about wealth management. I can’t say all the places they’re serving this ad (or another version) up, but you can bet they’re hitting a high-earning audience who could use their services when they display it on LinkedIn. Congratulations Morgan Stanley – I’m not in the market for wealth management…yet. But I sure as heck plan...

Why Your Open Rate Means Squat

You’ve built an email list of your best customers. You carefully craft your content and subject line to optimize your open rate…and yet you’re not seeing trackable sales or results. Guess what: Your open rate doesn’t mean diddly. Open rates are currently tracked with invisible images that get requested from the email provider when an email is “opened”. See How Tracking Works on Mail Chimp’s website. This is less than ideal, but it’s the best the industry can do right now. Know what’s better than meeting or even exceeding the standard open rate for your industry? Engaging your audience and spreading the love (and tracking!) How to accomplish engagement without sacrificing months (or years!) of email marketing strategies: Decide what audience you’re trying to engage with. Are you talking to customers you haven’t done business with in a while? Do you want to talk to your brand-new client you just signed? Make sure your email lists are segmented in a way that makes the most sense for your business. Decide what you want your audience to do. Do you want them to come to your next event? Are you introducing a new service or product? If nothing else comes of this email, they need to know straight-up what you are asking of them. Ask them to do it in a trackable way. Make. Them. Click. Sending emails is great. Getting someone to do something with them is even better. Where can you take them outside of their email? Is it a unique URL or platform with analytics data? If you’re looking for ideas, let’s talk. I can help you market your...

What makes a good business card?

You know you need something to hand out – to give to anyone and everyone interested in your product or services. But what makes a good business card? Make it Memorable A good business card makes an impression. It is different from all the others in your potential customer’s junk drawer. This can be accomplished with a unique size, shape, paper weight, finish or design. Check out these unconventional business card ideas. Here’s some interesting products available online: Moo Luxury Business cards  Moo Minicards Moo Raised Spot Gloss cards VistaPrint Metallic Finish VistaPrint Folded Cards VistaPrint Ultra Thick Request an Action A good business card invites your potential customer (or existing!) to take action. Here are some ideas for offers and calls to action to include on your business cards: Free estimate Coupon for future services Hashtag to use when posting about your business Referral perk ($ or in-store credit) for recommending or leaving an online review Share Your Vitals What information do people need to get in touch with you. Do you prefer text over phone calls? Email over voicemail? Provide your contacts with the most vital information. Typical contact information includes: Name Company name and/or logo Street Address Phone Email Website Additional information might include social media profile icons, mission statements or a list of services provided. Remember, the more information you include the more information they have to decipher to find what they want. Make your primary preferred method of communication the most important and easiest to find. Are you in need of a good business card? I can help you make some excellent choices to get...
Why Designers Should Learn to Code

Why Designers Should Learn to Code

Not all designers are coders and select few get into programming. Vice-versa, most programmers/coders aren’t designers. So when it’s time to hand your design off to be built by the geeks behind the keyboard, you need to be able to communicate what you expect in the end result. Not only is it beneficial to know how to code so you can communicate with your builder, it’s helpful so you can help trouble-shoot or find alternative ways to make the app, website or other coded project you’re working on do and act the way you designed it. Avoid last-minute decisions and work-arounds by incorporating a consultation with your builder early in the design process. They’ll be able to tell you if something’s not going to work. AND, if you have some coding knowledge, your creative mind might be able to explain a theory for why it can. Coding involves following a process and a [usually] strict set of rules that give you the power to command how something should look and what it will do. These rules can also shut-down your plans and make things look completely wonky in different web browsers or devices. So, gain a little respect for the keystrokes and try it yourself. There’s a ton of free resources, but my favorite (and the one I use every now and again when I forget even the most basic commands) is W3 Schools. Another powerful tool for website building is WordPress. It has great documentation and active community boards that help the novice and the expert alike. If you’re looking for a designer with coding knowledge, someone who...